I love stories and storytelling and always look for that unique perspective on everything I work on. Most of the time I start with “pen and paper” and no music, but a musical concept that connects with the story. A concept that makes it easier to create lots of content for a brand movie or anything else I work on.
Whether it is a story from a movie or the story of a company or the story of a product, everything has that story. So although Sonic Branding and Movie composition seem miles apart in my world the approach is almost identical.
The story is unique, so the music should be too. I started my career as a composer because of the love for music and making music. That still is the case today. Every movie, documentary, tv commercial or game still sparks that flame.
I’m always all in! No half work but always committed and emotionally involved in what I do. Composing a piece of music that moves people and takes them somewhere else is the goal. Music that is the last piece of that puzzle.