Because a big part of the work Building Blocks does is solving even the most complexe digital puzzles I thought it would a great plan to have that part of them in the music and audio logo as well.

Digging up some very old Puzzles and a Rubik’s cube, sampling them, and making an instrument out of all that material resulted in a very unique and modern sound for the Rhythmic layer. Crossing that with modern synths and organic sounds was the ultimate combination for this brand.

They not only used it for their videos but recently implented their sonic branding in their new podcast